Why We Leaned In on BrokerPro AI
We leaned into BrokerPro AI because practical AI belongs inside the work itself, where it can remove drag without asking teams to change how they operate.
Writing
Notes on systems, operations, websites, and growth
Writing from Josh Asbury about the practical work behind better systems, stronger execution, automation, freight operations, and modern websites built for discoverability.
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Writing on the work behind better systems
These posts cover commercial execution, RevOps, automation, freight operations, websites, measurement, and the patterns that keep showing up when teams are trying to make real work easier to run.
Why I’m Writing Again
Why I’m writing again — and how this site connects my work, expertise, and role across Infinity Software Solutions, BrokerPro, BrokerOS, and the changing world of AI-driven discovery.
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Sell What People Care About
People buy when the problem feels emotionally and operationally real, so strong selling ties your offer to what actually matters to them.
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Automate Knowing When People Changed Jobs
Knowing when contacts changed jobs gives teams better timing, sharper context, and a stronger reason to reconnect.
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Bullshit Alert: Outbound is Broken
Saying outbound is broken is easy; the useful work is diagnosing the actual targeting, messaging, and process gaps behind weak results.
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What's the Cost of Doing Nothing?
Deals stall when the cost of staying put feels lower than the cost of change, so teams need to make inaction expensive and visible.
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Automatically Track Your Sales Cycle in Zoho CRM
Zoho CRM can capture sales cycle date changes automatically, which makes funnel reporting and process review far more reliable.
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Date Stamp Everything in Your CRM
Date stamps make CRM workflows easier to trust because they show when important changes happened instead of forcing teams to guess later.
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Avoid Regret and Setup Opportunity Products Correctly
Getting opportunity products right creates cleaner reporting, better process discipline, and fewer downstream headaches as the CRM matures.
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Tracking People Who Changed Jobs with LinkedIn
Tracking job changes helps sales teams reconnect with known contacts at the right time, when context and trust already exist.
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Level Up Demand Generation Through Research
Research makes demand generation more effective by helping teams target the right buyers, shape better messaging, and avoid wasted outreach.
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You Need to Automate Meeting Participant Capture with Gong
Reps rarely log meeting contacts consistently by hand, so automating capture in Gong keeps CRM data cleaner with less effort.
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HubTran's Freightwaves Back-Office Update
The biggest back-office trends were continued automation, tighter process control, and stronger pressure to improve speed and cash flow.
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Freightwaves: Scalable growth starts with the back office
Freight companies scale better when they automate the back office early instead of waiting for invoicing and admin work to become bottlenecks.
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Why Freight Brokers Need To Automate Invoice Settlements
Invoice settlement automation reduces manual reconciliation work, speeds collections, and makes the order-to-cash cycle easier to control.
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Freightwaves Interview: How to Sell Value
Freight brokers win stronger deals when they sell the cost of poor execution and the value of better outcomes, not just a lower rate.
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Top 4 Productivity KPIs for the Supply Chain Back Office
The right back-office KPIs show whether labor is productive, where workflow is slipping, and when operating pressure is starting to build.
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5 Ways Process Automation Makes 3PLs & Brokers More Profitable
Automation improves brokerage margins when it removes repeatable back-office work, shortens the cash cycle, and reduces manual errors.
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