--- title: "Latest Articles | Josh Asbury" url: "https://www.joshasbury.com/posts/" --- ## Pages - [What a 25-Year-Old Software Company Taught Me About Growth](https://www.joshasbury.com/posts/what-a-25-year-old-software-company-taught-me-about-growth/index.md): Lessons from helping a 25-year-old software company turn customer loyalty, domain knowledge, practical AI, and durable products into a more intentional growth strategy. - [The Work Was Good Enough. The Data Wasn’t.](https://www.joshasbury.com/posts/the-work-was-good-enough-the-data-wasnt/index.md): How combining ChatGPT with Zoho CRM through MCP helped us turn years of good-enough processes into a stronger foundation for recurring-revenue KPIs and better operating decisions. - [Why We Leaned In on BrokerPro AI](https://www.joshasbury.com/posts/why-we-leaned-in-on-brokerpro-ai/index.md): Why we chose to apply AI inside operating workflows instead of bolting it on as a novelty feature. - [Why I’m Writing Again](https://www.joshasbury.com/posts/why-im-writing-again/index.md): Why I’m writing again — and how this site connects my work, expertise, and role across Infinity Software Solutions, BrokerPro, BrokerOS, and the changing world of AI-driven discovery. - [Sell What People Care About](https://www.joshasbury.com/posts/sell-what-people-care-about/index.md): Why B2B selling works better when you connect your offer to what people actually care about, not just generic time and cost savings. - [Automate Knowing When People Changed Jobs](https://www.joshasbury.com/posts/automate-knowing-when-people-changed-jobs/index.md): How to capture job-change timing in Salesforce so teams can act on relationship shifts with better context and cleaner follow-up. - [Bullshit Alert: Outbound is Broken](https://www.joshasbury.com/posts/bullshit-alert-outbound-is-broken/index.md): A practical response to vague outbound hot takes, with a focus on real execution problems and what operators can actually do about them. - [What's the Cost of Doing Nothing?](https://www.joshasbury.com/posts/whats-the-cost-of-doing-nothing/index.md): Why inaction is often the real competitor in sales, and how operators can surface the cost of the status quo more clearly. - [Automatically Track Your Sales Cycle in Zoho CRM](https://www.joshasbury.com/posts/automatically-track-your-sales-cycle-in-zoho-crm/index.md): How to automate sales cycle date tracking in Zoho CRM so teams can measure stage movement without relying on manual updates. - [Date Stamp Everything in Your CRM](https://www.joshasbury.com/posts/date-stamp-everything-in-your-crm/index.md): Why date stamps matter in CRM workflows and how simple automation gives teams cleaner reporting, better follow-up, and stronger visibility. - [Avoid Regret and Setup Opportunity Products Correctly](https://www.joshasbury.com/posts/avoid-regret-and-setup-opportunity-products-correctly/index.md): Why Salesforce opportunity products matter more than most teams realize, and how setting them up correctly prevents downstream regret. - [Tracking People Who Changed Jobs with LinkedIn](https://www.joshasbury.com/posts/tracking-people-who-changed-jobs-with-linkedin/index.md): A practical workflow for using LinkedIn to track job changes, spot new opportunities, and act while relationships are still warm. - [Level Up Demand Generation Through Research](https://www.joshasbury.com/posts/level-up-demand-generation-through-research/index.md): Why demand generation gets stronger when SDRs and operators use research to target the right accounts instead of chasing volume. - [You Need to Automate Meeting Participant Capture with Gong](https://www.joshasbury.com/posts/automate-meeting-participant-capture-with-gong/index.md): How Gong helps sales teams capture meeting contacts automatically instead of relying on reps to manually log them in the CRM. - [HubTran's Freightwaves Back-Office Update](https://www.joshasbury.com/posts/hubtrans-freightwaves-back-office-update/index.md): A FreightWaves discussion on 2021 back-office trends for freight brokers and 3PLs, including automation, process pressure, and cash flow. - [Freightwaves: Scalable growth starts with the back office](https://www.joshasbury.com/posts/freightwaves-interview-scalable-growth-starts-with-the-back-office/index.md): Why scalable growth in freight depends on automating back-office work before manual process drag starts to limit margin and speed. - [Why Freight Brokers Need To Automate Invoice Settlements](https://www.joshasbury.com/posts/why-3pls-and-freight-brokers-need-to-automate-the-freight-invoice-settlement-process/index.md): Why invoice settlement automation matters for freight brokers, from cash flow and speed to fewer manual errors in billing and payables. - [Freightwaves Interview: How to Sell Value](https://www.joshasbury.com/posts/freightwaves-interview-on-how-to-sell-value/index.md): A FreightWaves interview on selling value in freight, avoiding price-only conversations, and building a stronger commercial position. - [Top 4 Productivity KPIs for the Supply Chain Back Office](https://www.joshasbury.com/posts/top-4-labor-productivity-kpis-supply-chain-back-office-managers-should-track/index.md): Four labor and productivity KPIs freight brokers and supply chain back offices should track to spot waste, output gaps, and staffing pressure. - [5 Ways Process Automation Makes 3PLs & Brokers More Profitable](https://www.joshasbury.com/posts/five-ways-automating-back-offoce-processes-make-3pls-and-brokers-more-productive-and-profitable/index.md): Five practical ways freight brokers and 3PLs use process automation to cut back-office waste, speed invoicing, and improve margins. - [Roundtable on Logistics Automation](https://www.joshasbury.com/posts/roundtable-on-logostics-automation/index.md): A logistics automation roundtable on back-office waste, invoice speed, cash flow, and where freight operators should automate first. - [Weathering Market Volatility with Variable Cost Structures](https://www.joshasbury.com/posts/weathering-market-volatility-with-variable-cost-structures/index.md): Why variable cost structures help software and operations teams stay flexible during market swings instead of locking in fixed overhead. - [The Top Three Lessons You Can Learn From Insurers To Better Serve Your Customers](https://www.joshasbury.com/posts/top-three-lessons-you-can-learn-from-insurers-to-better-serve-your-customers/index.md): Three practical customer service lessons operators can borrow from insurers to improve accessibility, responsiveness, and execution.